An editorial in Sri Lanka’s Daily News online version titled 'Reviving Tourism' talks in detail about the importance of reviving their tourism industry now that the war is all but over, thanks to the brilliant work of President Rajapakse and his administration. Peace in Lanka is very welcome news for everyone in the region, especially for thousands of Maldivians who see Lanka as their second home.
"Even the Maldives one of the most popular tourist destinations in the world, has moved beyond its beaches to promote new concepts to attract more tourists. Incidentally, a large bulk of tourists who used to visit Sri Lanka shifted base to Maldives during the war years. We should now try to get them back adopting a new sales pitch, with the freeing of the country from terrorism." the editor noted in his argument for the need to revive the tourism industry of Sri Lanka.
Being their neighbour and probably their best friend, we of course, wish them the very best and much prosperity but this issue of competition is something that will have an impact on our tourism industry. There is no doubt about the fact that our tourism industry had indirectly benefitted from the unrest and civil war in Sri Lanka over the last 30 or so years. Sri Lanka is if you like, a real gem of beauty and tranquillity. It is blessed with such natural wonders that many nations in the region can only dream of. So, a real boost of tourism industry of Sri Lanka is inevitable, now that they have peace. In a way, perhaps it falls on us to help them in their endeavour to expand their tourism industry because there is plenty of scope and no shortage of people wanting to travel abroad for their holidays. We must also not forget the important contribution of Sri Lankan national airline in the expansion of our tourism industry. Now is the time to payback our dues and show our appreciation.
Of course, we wish them luck in that but this is something that we have to be prepared for. The top brass in our marketing sphere of the tourism industry of the Maldives must think long and hard about how best we can withstand this shock, especially in a time where the industry is on a 'nose-dive' as a result of the global economic downturn. Perhaps we should develop more products, such as an archaeological tour and incorporate more cultural aspects to our tourism packages. We could even introduce fishing holidays to the East. People in Japan would love to experience the traditional and cultural aspects of our fishing method.
Maldives tourism industry is looked on by big players in the region, including Thailand. The development of the industry over the past three decades have become the envy of many countries who want to tap into the gold pot of the travel industry. A new book titled 'Services trade in South Asia' also recongises the Maldives achievement in the sector.
Sri Lanka has everything we have and much more. They have beautiful beaches, splendid natural habitats including mountains, rivers and forests. In addition, they have far better infrastructures to service the sector. Hence, they could easily become the most sought after destination in Asia.
So, it is time to think and find new ways of sustaining the demand for the Maldives holidays.
(Review by Dhivehi Observer Editorial Team http://doreview.blogspot.com/2009/06/revival-of-lanka-tourism-in-peace-time.html)
Its not just tourism. With a stable Sri Lanka, all investment to the area would prefer Sri lanka to Maldives and this is why they have already attracted a huge investment from China for a transshipment port.
ReplyDeleteSoon the entire Maldives economy could be a subsidiary operation of Sri Lankan companies.